About Us
NYC’s Slice of Authentic Italian Passion.
At Viva La Pizza, we don’t just make pizza—we craft an experience. Nestled in the heart of New York City, our restaurant brings the vibrant flavors of Italy to your plate, with every dish made from the freshest ingredients, hand-selected for perfection.
Our Story
Born from a love of traditional Italian recipes and a dedication to bold, modern flavors, Viva La Pizza was founded by Chef Marco Rossi, a Naples native with over 20 years of pizza-making mastery. From our wood-fired oven to our house-made mozzarella, every detail reflects our commitment to authenticity, quality, and passion.
What Makes Us Different?
🔥 Handcrafted Dough – Fermented for 48 hours for the perfect crisp yet chewy bite.
🍅 Farm-Fresh Ingredients – Locally sourced produce and imported Italian specialties.
🧀 Artisanal Cheeses & Meats – Premium mozzarella, aged Parmigiano, and savory prosciutto.
🍕 Wood-Fired Perfection – Each pizza is baked at 900°F for that signature char and smoky flavor.
More Than Just Pizza
While our Neapolitan and New York-style pies take center stage, our menu also features fresh salads, homemade pastas, and decadent desserts—all designed to transport you straight to the streets of Rome or Naples.
Visit Us & Taste the Difference
Whether you’re grabbing a quick slice at lunch or settling in for a cozy dinner, Viva La Pizza is where food, family, and tradition come together. Buon appetito!